At Xindus, we are committed to empowering Indian exporters by equipping them with knowledge and tools to thrive in the global marketplace. As part of this mission, we recently hosted two engaging webinars on Etsy and RangeMe—platforms revolutionizing online selling.
With over 3,000 exporters participating in the last three months, these sessions offered valuable insights into building successful global businesses. Attendees learned to optimize listings, create professional storefronts, and connect with international buyers.
Selling on RangeMe
Selling on RangeMe
RangeMe simplifies the connection between suppliers and buyers, making it an ideal platform for exporters looking to expand their reach. Here is a recap of what Vir Satyan, expert from RangeMe shared with the viewers.
Creating a Standout RangeMe Profile
Creating a Standout RangeMe Profile
- Detailed Product Information: Highlight key details, such as dimensions, certifications, and target audience.
- High-Quality Images: Professional, multi-angle images help buyers visualize the product.
- Keyword Optimization: Relevant keywords make your products easily discoverable.
Maximizing Buyer Engagement
Maximizing Buyer Engagement
- Timely Responses: Promptly reply to buyer inquiries to build trust.
- Virtual Trade Shows: Participate in these events to showcase your products and network with potential buyers.
- Supplier Networking: Collaborate with other suppliers to exchange insights and opportunities.
The session stressed the importance of accurate product descriptions, professional presentation, and proactive communication to make the most of RangeMe.
By embracing these strategies and leveraging the tools provided by Etsy and RangeMe, exporters can unlock immense growth potential and expand their reach globally. Stay tuned for more webinars and resources from Xindus to help your business thrive in the competitive export landscape!
Selling on Etsy
Selling on Etsy
Etsy, a platform that champions creativity, offers Indian exporters a unique opportunity to sell handmade, vintage, and craft supply items to a global audience. Here are the key points discussed by Etsy Expert - Arvind Saraswat during the webinar.
Understanding Etsy’s Policies
Understanding Etsy’s Policies
- Product Categories: Focus on the three primary categories—Handmade, Vintage (20+ years old), and Craft Supplies.
- Compliance: Avoid using intellectual property, making unverified medical claims, or including offensive content in listings.
- Shop Policies: Clearly outline shipping, return, and exchange policies to build buyer trust.
Optimizing Your Etsy Shop
Optimizing Your Etsy Shop
- High-Quality Visuals: Clear, well-lit photos and engaging videos are essential to grab buyer attention.
- Effective Product Listings: Use all 13 tags wisely, write keyword-rich titles and descriptions, and highlight unique product features.
- Professional Presentation: Create a visually appealing shop banner and a compelling “About Us” section.
- Customer Service: Prompt responses to queries and excellent service lead to positive reviews and repeat customers.
Dos
- Showcase Craftsmanship: Highlight the unique techniques and processes involved in creating your products.
- Align Price with Quality: Ensure your pricing reflects the quality of materials and the time invested in production.
- Use High-Quality Images and Videos: Showcase your products with clear, well-lit photos and engaging videos.
- Optimize Listings: Use relevant keywords in your product titles and descriptions. Utilize all 13 tags provided by Etsy.
- Provide Excellent Customer Service: Respond promptly to inquiries, ship orders on time, and provide a positive customer experience.
Don'ts
- Use Intellectual Property: Avoid using copyrighted designs, logos, or artwork.
- Make Medical Claims: Refrain from making unsubstantiated claims about the health benefits of your products.
- Use Offensive Language or Imagery: Avoid content that is offensive, discriminatory, or harmful.
- Shop Policies: Clearly outline your shop policies, including shipping, returns, and exchanges.
With easy-to-use tools, automated tracking, and services tailored to suit all your exporting needs, Xindus helps you save time and money while you focus on growing your business.
It’s all happening on Xindus—Aapka Aayat Niryat Vibhaag!
